How competitive forces shape strategy
نویسنده
چکیده
Some managers concentrate so single-mindedly on their direct rivals in the fight for market share that they fail to notice other elements in the competitive environment — often with disastrous results. The author of this McKinsey Awardwinning article describes the five "competitive forces" that aflfect the market arena and shows how important it is for a company to consider them all, so as to be able to adjust to them —or, ideally, take advantage of them —when developing its business strategies.
منابع مشابه
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